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Selling at Auction

Selling at Auction


Selling your home is a big decision. Our goal is to make the process as simple and seamless as possible. Our auction platform steers away from distressed homes and works with your everyday home up to luxury houses. Auctions shift the buyers focus from price to value. Without knowing the price, potential buyers can focus on what the property itself has to offer. The auction process allows you to set your own date and a timeline. No waiting around, guessing when your property will sell—or not sell.

We conduct auctions with a reserve price. We don’t believe in underselling, and we believe the sale of your property is your decision. We allow you to accept any offer prior to auction day and let you set a reserve price. In other words, you choose the minimum price. If bidding doesn’t reach your minimum, you’re under no obligation to sell. Sometimes auctions don’t result in a sale before auction or on auction day. This doesn’t mean your property or the process has failed. Instead, it means you know exactly how much buyers are willing to pay. Your property’s reputation remains intact because you haven’t advertised your list price. It’s a win-win situation. We don’t stop working until your property is sold. We’re with you every step of the way.

A Three-Phase Approach

Phase 1

  • Strong marketing creates buyer interest.
  • Buyers may offer prior to the auction.
  • Buyers are attracted to the property, not the price.

Phase 2

  • Transparent platform creates buyer competition and produces the highest bids.
  • The sale is unconditional.
  • Reserve price is set by the seller.

Phase 3

  • Market feedback is used to determine a realistic value, and marketing with a price commences.
  • Negotiation continues from Phase 2.
  • New buyers are attracted to the property.
  • Seller remains in complete control.


93% of properties sell using the Modern Auction.

I want to know how to sell for the most the market will pay, even in a tough market.